Boston, MA (PRWEB) October 29, 2013
Brand approach plus creative services agency, Viewpoint Creative, has partnered with HBO Europe to re-design the premium network. The global re-design newly established inside 15 different nations plus 10 different languages over Europe.????
Viewpoint Creative plus HBO have repeatedly joined forces to drive HBOs standard programming forward. In 2011, Viewpoint Creative re-envisioned HBO inside the U.S., emphasizing plus solidifying HBOs image because a premium brand. The domestic re-design proven effective, plus HBO turned to Viewpoint again to strategize, shape, plus execute a seamlessly integrated plus consistent on-air look, unifying HBO Europe.
We sought to re-emphasize which the programming is what positions HBO because a worldwide leader. Viewpoint Creative knows which. In the 2011 U.S. re-design, they created HBO a premium experience, remarked Eric Council, VP of Regional Marketing HBO Europe, plus you knew they might offer you with all the strategic creative learning, perfect shape, as well as the toolkit plus ingredients which you required to effectively re-launch the HBO Europe identity.
The creative focus of the unique HBO International on-air identity was about elegant simplicity. The goal: to allow content come forward unhindered by thick visual shape.
Michael Middeleer, Executive Creative Director for Viewpoint Creative, described it this way: HBO challenged you to go beyond what exactly is expected inside terms of shape, motion plus sound. They desired anything extremely minimal plus restrained, yet simultaneously, supremely premium.
It became a delicate balance of taking away because much as possible when nevertheless retaining the substance of the brand, mentioned Viewpoint Creative Director of Design, Ted Roberts. We created a thin horizon line which functions because an activator. Its distinctive motion combined with an natural aurora light provides the brand own-ability.
Viewpoint Creative is celebrating 25 years inside company this year, plus credits much of their achievement to sturdy relationships with brands like HBO. Its exciting to be celebrating this milestone, mentioned GM/Executive Producer, David Shilale. Longstanding relationships, like the 1 you have built with HBO, enable you to recognize the customers brand about an intimate level. We end up creating a brief hand with the customers, which enables you to place more focus found on the creative plus shape. We practice smart focused development, by continually anticipating how you may take the customers brand to the upcoming level.
About Viewpoint Creative
Viewpoint Creative is a special collective of creative people whom together shape a team of advertising plus shape strategists. Headquartered inside Boston, MA, the group combines word, image, motion plus sound to create psychological plus interesting experiences which drive results. Viewpoint Creatives focus is screen advertising engaging viewers whenever they go, within the films to stadium occasions to TV plus about their mobile equipment. Clients include ESPN, Disney, Hasbro, HBO, HGTV, Reebok plus Staples.
Viewpoint Creative is represented by Be Creative Management
BCM is focused on brilliant communications for entertainment, media, advertising, plus customer brands worldwide. Based inside NY plus Los Angeles, BCM represents top creative agencies which transform approach into engagement.
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