Some German companies and customers performs a casino game of psychological warfare: cup container noble? However cast aside the introduction of rich Wine , Bottled wine, it looks just like the exact same drink cordial, you do not buy it? In Alcohol marketplace, most wine packaging elegant, pricey, be treated as “taste” and “upscale” the incarnation, however the sales of natural difficult and “individuals” associated with Beer complement.
German wine business launched a pop music wine.
a drink packing company spokeswoman Bulumuke regarding choice for bottled wine. She explained that, airtight cans, can effectively take off from light and air, on some drinks for the right packaging.
Germany introduced boxed, canned wine well received industry acclaim, they believe of these brand new packaging effortlessly dark, anti-oxidation, lowering factors that aren’t favorable to wine storage space, together with proportion of glass bottles ecological defense .
Convenient canned green box Recently, when you look at the German capital Berlin, the wine dealership hauswein.de introduced multiple community Plastic package Wine.
Whether burgandy or merlot wine or white wine, all become completing the square-shaped synthetic bins and specification of 3 liters per field. Box at the side of a leading alcohol, convenience switch (right).
Nevertheless field is not clear, light hard to differentiate through the look of some types, could see published from the package label. Community of German wine specialist Ernst
Bischel compliments, from a technical point of view, synthetic boxed wine is a great packaging.
18 DPA quoted him as saying, when compared to the original glass bottle, this package is a lot easier pouring, in some instances much more advantages, “including at night i simply wish to drink one cup of wine, left stay in wine may be maintained in a box, not to be oxidized. “
Sell old wine in new bottle was psychologically associated with very first
Boxed, canned wine has-been established in Germany for a while, but allow the customers embrace generally seems to require time.
Bischel stated that in the German view, the synthetic boxes put in over inexpensive wine.
Hauswein.de CEO Marcus? Hein additionally stated that synthetic package is simple for consumer misconception that low quality wine.
Reality, “an innovative new bottle” continues to be offering “old wine.” Bischel stated, should today allow customers to “psychologically off”, no problem packing technology, the caliber of wine is not any problem.
Hein idea is in the event that Rhineland – Palatinate and other locations of popular wine manufacturers are prepared to accept the latest package, then your top-quality wine might help customers move out the misunderstanding. Orientation of young adults in Russia to market
really fire Bischel recognized, but the new packaging does influence certain high quality wines, mainly aroma.
Wine, the flavor and texture normally essential, which is whenever some consumers when you look at the purchase of wine, could have produced brand new problems about packaging reasons.
However the production of new wine factory packaging is quite obvious that only an expert before Wine Tasting Hong, many young people never love this. Bulumuke stated: “So they concentrating on sales to young adults.