Posts tagged ‘first’

4INFO and Catalina Announce Industrys First Benchmarks for Measuring Cellphone Ad Campaigns Based on In-Store product sales Lift

San Mateo, Calif. (PRWEB) Might 01, 2015

4INFO, the fast-growing technology company resolving the challenge of mobile attribution for nationwide brand name marketers, and Catalina, the tailored digital news company, these days launched the cellular marketing industry’s first benchmarks for calculating cellular advertisement campaigns according to in-store product sales lift.

These first-of-their-kind benchmarks provide mobile advertisers the capability to compare in-store sales lift and ROAS with other promotions across a number of groups. Catalina’s mobile and internet marketing platform, BuyerVision, is powered by 4INFO. Collectively they truly are uniquely placed since the very first having gathered statistically significant in-store product sales raise measurement results on national brand mobile advertisement promotions to establish benchmarks and guide brand name marketers in evaluating what counts many: the profits on return of their mobile advertising spend.

As yet, performance benchmarks for product sales lift dimension for CPG also verticals in cellular advertising haven’t been readily available. Brand marketers need the assurance that comes with understanding what to expect from their promotions. That assurance originates from being able to target highly competent consumers via past-purchase shopping behavior and precisely measure results that matter – such as the capability to right connect offline and on the web product sales for their cellular promotions.

This new mobile marketing benchmarks represent information computed from cellular advertising promotions using the NCS information which integrates Catalina’s regular buyer data with Nielsen Homescan assuring national representation; 4INFO’s mobile advertising technology, and Nielsen Catalina Solutions dimension platforms. Details consist of:

A complete of 83 cellular dimension promotions were reviewed across a number of leading CPG brand groups.
Venture length of time was from 4 to 38 weeks, with an average of 11 months
Inside the campaigns tend to be seven CPG groups, including: drink, child, food, general product, wellness & beauty, over-the-counter and pet.

Brand advertisers will have key overall performance benchmarks to evaluate their mobile advertisement promotion outcomes, including:

A typical $ 2.57 Return on Ad Spend for cellular ad promotions, some comes back exceeding 1,000%
A 15% ROAS enhance over BuyerVision desktop promotions
Cellphone banner advertisements create around $ 30 in retail product sales per 1000 impressions

Catalina’s BuyerVision Cellphone, run on 4INFO, features enabled precise cellular ad targeting for more than 200 nationwide brand name marketers as it established in 2013 – including 8 associated with the top largest CPG companies and 6 of the 10 largest merchants— using unprecedented power to determine in-store product sales raise from mobile advertising invest. In reality, Catalina’s BuyerVision Mobile national brand clients noticed significantly more than $ 100 million in incremental sales.

“Our experience supplying product sales lift dimension outcomes within the last 36 months to find the best companies features positioned us to make the lead-in establishing necessary performance measures to guide brand advertisers while they still boost their investment in mobile,” said Tim Jenkins, CEO of 4INFO. “We were the lone sound directing significant companies to focus on measuring what truly matters most once we built our system couple of years ago. Today, national marketers tend to be demanding our unprecedented ability and large criteria to achieve your goals in cellular.”

4INFO and Catalina is likely to be frequently upgrading the benchmarks as promotion dimension data expands. Benchmark information is likely to be expanded to incorporate other significant industry groups, including financial services, automotive and dining.

“As investment has grown dramatically for cellular marketing and advertising during the last several years, there are two important elements that entrepreneurs and agencies are nevertheless grappling with. You’re how-to measure addressable viewers across mobile displays, as well as the various other is in comprehending the offline product sales impact associated with the financial investment. BuyerVision Mobile was created to resolve both of these elements,” stated Debbie Wogan, vice-president, Digital Advertising for Catalina. “It’s our expertise in purchase-based targeting, deep shopper ideas and measurement that brands worth and rely on these days. We’re very happy to make our knowledge that new benchmarks accessible to assist advertisers more strategically plan and leverage their particular cellular ad campaign performance into significant brand name sales.”

4INFO and Catalina will launch the full white paper detailing their particular sales-lift benchmark outcomes for cellular advertisers on May 1, 2015. To download, head to

About Catalina

Catalina’s customized electronic news drives lift and loyalty when it comes to world’s leading CPG merchants and companies. Catalina personalizes the consumer’s road to purchase through cellular, online and in-store sites running on the largest shopper record database in the world. Catalina relies in St. Petersburg, FL, with functions in the us, European countries and Japan. To learn more, please go to or follow united states on Twitter @Catalina.

About 4INFO

4INFO is a fast-growing mobile technology business resolving the mobile attribution challenge for nationwide brand name marketers determine the ROI that counts most: sales lift on check out. A privately held business, 4INFO’s brand advertisement income has actually tripled consecutively since 2012 — and consistently encounter exponential growth. Leading brands — including 8 of top ten largest CPG businesses, 6 of 10 biggest merchants, and 5 associated with the largest automobile producers — depend on 4INFO’s unparalleled scale and experience to provide their particular mobile and cross-channel promotions. 4INFO’s complex technology connections mobile phones to more than 90 % of U.S. households. 4INFO’s leading product — AdHaven Bullseye — allows marketers to focus on consumers with the same accuracy as online and direct mail advertising. AdHaven Bullseye anonymously fits smart phone data to household-level buy data supplying the capacity to determine actual product sales results from a mobile ad spend. Established in March 2013, 4INFO’s AdHaven Bullseye has already operated significantly more than 300 mobile ad campaigns for longer than 200 nationwide brand name marketers with impressive precision and outcomes: ROI averaging 257% and as large as 1000percent, and market share increases at the expense of competitors. 4INFO collaborates with respected third party information providers of buy and way of life data — including Acxiom, Experian, Nielsen, and Nielsen Catalina possibilities. On the forefront of mobile development since 2004, 4INFO is based in San Mateo, Calif., with offices in New York, la, Chicago and Boston. Find out more at


Fidelity Capital Releases Report for First Quarter of 2015

(PRWEB) April 16, 2015

Fidelity Capital, a company dedicated to providing simple and trustworthy equipment leasing and financing services for a variety of industries (mainly for the technology, cloud computing, medical and manufacturing sectors), recently released its first quarter report for 2015.

The numbers show growth and improvement in almost every area of service that Fidelity Capital provides. Small ticket applications (deals that range from $ 75,000 to $ 250,000) are up from 1st quarter of 2014 by 22%. The approval rate on those transactions has increased from 87% to 91% year over year. In the technology, cloud computing and medical sectors, Fidelity has seen even more growth than they ever imagined.

Medical Equipment Financing & Leasing – a slight increase in applications in the first quarter over last year, with 89% Approval for medical offices, hospitals, doctors…

Technology Equipment Financing & Leasing – Growth in the Technology sector has been steady with an increase of 10% in applications from last year. We have been able to get 92% of those deals approved and funded.

Transportation Equipment Financing & Leasing – With our target market expanding into different sectors we have seen a 84% approval ratio with the trucking industry. The industry includes long and short haul trucking.

Manufacturing Equipment Financing & Leasing – It seems that US Manufacturing has increased recently with a 27% increase in applications for equipment such as CNC Machines (mills, lathes etc) along with semiconductor manufacturing equipment. Approval ratio in this space was 92%.

Dental Equipment Financing & Leasing – This sector hasn’t shown us much growth it has actually had a slight decline of 5%, we are still optimistic that this sector will show some growth after Tax season.

Cloud Computing – Of all sectors, this has been Fidelity Capital’s forte. Having had a presence at the web hosting convention in 2014 and a diverse array of customers in this space, Fidelity Capital has been able to get 96% of these deals approved.

“With the increase in approvals overall in the first quarter, we are seeing more and more customers come through the door,” said Alan Eppstein, Account Executive at Fidelity Capital. “We have also shortened the process that customers have to go through to seek an approval for their financing or leasing needs. This means we’re giving a better customer experience to more customers overall, and the results speak for themselves in our first quarter report.”

Fidelity Capital has also had some significant internal growth. Sales staff has increased by 10%, and there have been many new upgrades to the company’s IT infrastructure. A new plan will help the company to hire a new sales team to increase its customer service capabilities. With specific targets in mind, this team combines a healthy blend of young and more experienced reps with the shared goal of helping to increase Fidelity Capital’s portfolio across all industries and service types.

Additionally, Fidelity Capital has increased the amount of services that it provides to customers. The company recently began working with customers in need of working capital. While plenty of “leasing companies” offer working capital, typically they act as a broker. Fidelity Capital has the means to handle these deals with their own funds but can also mitigate risk by brokering the transaction, or a part of it. Being a privately held company with independent funds and lines of credit, Fidelity has done a great job of adapting to what the market needs.

Fidelity’s customers range from startup tech companies to established conglomerates. With the recent growth in the technology, cloud computing and medical sectors over the past five years, Fidelity has done a great job of keeping up with the competition and separating themselves by allowing their customers to work with them for all of their financing needs. Venture backed companies can come to them for venture debt at competitive market rates, while an established medical group can simply pick up the phone and have one of the reps at Fidelity Capital get them approved at prime rates within two hours for equipment leasing/equipment financing or working capital.

With more than 16 years in business, Fidelity Capital has improved its foothold on the leasing and financing market. The company continues to expand and improve the customer experience in all of its services. With the United States economy growing at a blistering pace, Fidelity Capital has shown the ability to stay ahead of the demand and meet the needs of its customers.

For more information, including tools to help customers understand leasing and financing and to submit a request for a capex budget, visit

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Be the First to Write About a New Take on Tax Prep

New York City, NY (PRWEB) March 25, 2015

A new alternative to both DIY/online and face-to-face tax franchise methods is now available. Taxportunity, a New York City startup, has launched a website that recreates the experience of going to a brick and mortar tax prep franchise. Personal communication channels and document sharing over the internet has significantly evolved over the last 5 years opening the doors for this new method. Customers are even able to take a picture of their tax documents with their smart phone and text directly to our CPAs. Recent changes in electronic signature protocol by the IRS is also a reason this new method is now available. Due to the significant cost savings from not having hundreds of retail locations, this service can be offered at a significant discount, as compared to traditional, full-service tax prep franchises.

Taxportunity is committed to addressing recent concerns over identity theft, and in doing so provides a knowledge-based identity verification software solution, powered by Experian®.

This new method hopes to gives customers a great alternative to traditional, brick-and-mortar tax prep franchises. The Company founder, George Birrell, CPA, speculates that this new method will eventually replace traditional brick-and-mortar retail locations much like retail video stores such as Blockbuster® were replaced in the 2000’s. He even thinks that this method can take some of the market share of the traditional do-it-yourself websites as customers realize the price differential between DIY sites and this new method is much smaller than expected.

Visit Register & upload tax docs. Schedule a call with our CPAs.

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Grouplend, Canadas First Online Lending Marketplace, Expands Its Offering Across the Country

Vancouver, Canada (PRWEB) December 10, 2014

Grouplend, Canada’s first online marketplace lender, announced today that it has expanded to serve customers from all provinces across the country, with the exception of Quebec and Nova Scotia.

The model of marketplace lending, or peer-to-peer lending, that the Vancouver-based startup is employing has seen remarkable success in other parts of the world with similar online lenders expected to issue over US$ 6 billion this year in the U.S. alone. Lending Club, the largest of the American contingent, is in the final stages of an IPO that could value the company at more than US$ 5 billion. While the model is new to Canada, it has quickly shown significant traction since Grouplend launched earlier this year.

Much like Lending Club, Grouplend connects investors looking for stable returns on their money with consumers searching for unsecured loans at more affordable rates. Existing entirely online, Grouplend is able to operate more efficiently and at a much lower cost than traditional retail banks that manage multiple branches and rely on manual, paper-based processes.

These cost savings are passed on to consumers in the form of a more affordable alternative to carrying credit card balances and other higher interest personal loan products. Compared to credit cards, Grouplend customers can save 30-70% in interest expense.

“Banking in Canada doesn’t work for regular Canadians anymore,” says Kevin Sandhu, Grouplend’s CEO. “We’re accustomed to high fees, high interest rates, and poor customer service. For years, the sector as a whole has failed to innovate.”

Sandhu’s words are an indictment of an industry that will rake in a record-setting $ 31.9 billion in profit this year between the big five Canadian banks. As the banks’ profits balloon, the picture isn’t so rosy for the average Canadian family. TransUnion reports that the average Canadian consumer will hold over $ 28,000 in consumer and credit card debt by the end of 2014.

“Banks are making a fortune, and they’re taking it right from the pockets of everyday consumers through exorbitant fees and high interest rates on credit cards and consumer loans,” says Sandhu. “Online lenders are an alternative to that. We think responsible, middle class Canadians deserve more affordable access to the money that they need to live their lives.”

He’s banking on the fact that Canadians feel the same way.

About Grouplend:

Grouplend, Canada’s first online lending platform, is challenging the status quo in Canadian banking by offering more affordable rates on personal loans and delivering a friendly, personalized customer experience. The platform uses custom-built technology that allows Canadians to apply and qualify for a loan in under 3 minutes — all without affecting their credit score. Entirely online and easy-to-use, Grouplend makes borrowing refreshingly simple.

Credit Sesame Launches Think Safety Very First! Identification Theft Prevention Guide

Credit Sesame Launches Think Safety Very First! Identity Theft Protection Guide
The guide additionally serves as the state handbook when it comes to upcoming 100 Cities in 100 Days nationwide initiative geared towards preventing identification theft and cybercrime through education in partnership with the nonprofit Identity Theft Council. Credit Sesame …
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Wannabe rapper passed decade in jail for ID theft ring
A sneaker-loving wannabe rapper got sentenced to up to 10 1/2 many years behind bars Monday for their role in an identity theft ring. Carlton Carter, that has 300 pairs of Air Jordans in his house when he ended up being busted in May, was sentenced to 3.5 to 10 1/2 …
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First 6 Free Credit Report.Com Commercials *Best Ever*

Get Your FREE Credit Score IN SECONDS! EDIT 4: Uploaded “All 9 FreeCreditReport.Com Commercials.” So …
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Q&A: What credit score range will qualify you for first time homebuying?

Question by -*GINA*-: What credit score range will qualify you for first clocking homebuying?
My credit score is 550, Ive never had a car, home, or furniture in my name, its just hospital bills that made my score low…Will I be able to finance a home?

Best answer:

Answer by Professional Peon
No. You need to fix your credit and establish some good lines of credit.

What do you think? Answer below!